# SEO Skills by PENRA

> A pack of 14 skills for Claude (Anthropic's Agent Skills) that cover search engine optimisation: planning, site audit, indexation, internal links, Search Console, structured data, multilingual sites, keyword and content research, fact-checking, content freshness, off-site work and visibility in AI answers. Published by PENRA, a studio in France. Version 1.4.2. Price: €25 once until 2026-11-17, then €99, tax included, no subscription (page updated 2026-10-31).

The skills run in Claude Code, Claude.ai, Claude Desktop and Cowork. Their scripts are standard-library Python 3.9 or later. The pack is paid and closed-source: the pages below describe what each skill does and what it gives back, not its instructions. The skills make no ranking promise, and neither does this site: the figures on the home page are those of the author's own sites.

PENRA is the trading name of Adrien Pennetier, a sole trader (entrepreneur individuel) in France; the legal notice below names the business. SEO Skills by PENRA is not affiliated with seoskills.sh, with SE Ranking's seo-skills or with clickseo.io, which have similar names.

## Product

- [SEO Skills by PENRA](https://seoskills.click): 14 Claude skills for SEO: audit, indexing, Search Console, briefs, fact-checking. A new site reached 4.4k Google clicks in three months with them. €25.
- [SEO Skills by PENRA, en français](https://seoskills.click/fr): the same page in French

## The 14 skills

- [True North](https://seoskills.click/skills/true-north): Tell Claude your site, its age and your hours a week. True North returns a 30/60/90-day SEO plan with hours, done-when checks and a not-doing list.
- [Site X-Ray](https://seoskills.click/skills/site-xray): Give Claude a URL. Site X-Ray crawls the site politely, checks technical and on-page SEO, and returns ranked fixes with the evidence for each one.
- [Index Doctor](https://seoskills.click/skills/index-doctor): Give Claude your Search Console Page indexing export. Index Doctor finds why pages are not indexed and ranks the cheapest fixes by page template.
- [Link Weaver](https://seoskills.click/skills/link-weaver): Link Weaver crawls your site, rebuilds the internal link graph, finds orphan and weakly linked pages, then drafts the links to add, anchors included.
- [Click Radar](https://seoskills.click/skills/click-radar): Upload your Search Console exports to Claude. Click Radar splits brand from non-brand and returns at most five actions, each with evidence and a range.
- [Schema Sheriff](https://seoskills.click/skills/schema-sheriff): Schema Sheriff checks your JSON-LD against what the page really shows, audits llms.txt and returns verified findings with a fix plan.
- [Polyglot](https://seoskills.click/skills/polyglot): Ask Claude whether to translate your site. Polyglot weighs demand per market, orders the languages, audits hreflang and says how to retire a language.
- [Odds Maker](https://seoskills.click/skills/odds-maker): Odds Maker reads the real first page of results for your keyword and returns a verdict: write, change the angle, add to a page, skip or revisit.
- [Gap Hunter](https://seoskills.click/skills/gap-hunter): Gap Hunter reads the top results for your query, finds what they miss, and returns a brief: coverage matrix, answer-first outline, sourced facts table.
- [Fair Fight](https://seoskills.click/skills/fair-fight): Fair Fight writes "X vs Y", alternatives and roundup pages where every price and limit has a source and a date, and audits the page you already have.
- [Truth Serum](https://seoskills.click/skills/truth-serum): Truth Serum lists every checkable claim in your draft, looks for it word for word on the primary source, and returns a verdict and a correction for each.
- [Best Before](https://seoskills.click/skills/best-before): Best Before finds the prices, versions and terms on your site that expire, keeps a register of check dates and ranks the pages to refresh first.
- [Street Cred](https://seoskills.click/skills/street-cred): Street Cred finds where a young site can be listed and mentioned, scores the targets, drafts kits and disclosed outreach, and tracks follow-ups.
- [Name Drop](https://seoskills.click/skills/name-drop): Name Drop asks a fixed panel of real questions, records which brands and sources AI answers name, scores your visibility out of 100 and orders the fixes.

## Guides

- [How to use Claude for SEO: which Claude for which job, and what data to give it](https://seoskills.click/guides/claude-for-seo): Which Claude to use for each SEO job, what data to give it, what it cannot know (rankings, volume, index) and the rule that stops invented facts.
- [Claude skills for SEO in 2026: seven options, and which one fits your situation](https://seoskills.click/guides/best-claude-skills-for-seo): Seven Claude skill packs for SEO compared on licence, price, paid data and last update, checked 15 October 2026. One is ours: disclosed, with its limits.
- [How to install a skill in Claude, and what to check when it does not load](https://seoskills.click/guides/install-claude-skills): Where skill folders go on Mac, Windows and Linux, how to install from GitHub or upload a ZIP in Claude.ai, and what to check when a skill does not load.
- [Are Claude skills from independent developers safe to install?](https://seoskills.click/guides/are-claude-skills-safe): A skill from an independent developer can run code with your access. A pre-install checklist for Claude skills, and what Anthropic's own docs say.
- [Why ChatGPT and Perplexity do not mention your brand, and how to measure it](https://seoskills.click/guides/why-chatgpt-does-not-mention-your-brand): Measure first with a fixed panel of real questions on several engines, then check the causes in order: sources, name, crawler access, content.
- [Lots of impressions, almost no clicks in Search Console: what to check, in order](https://seoskills.click/guides/search-console-impressions-no-clicks): Seven causes of impressions without clicks in Google Search Console, the report or filter that shows each one, the order to check them and when not to act.
- [Discovered - currently not indexed: what it means and what to do, in order](https://seoskills.click/guides/discovered-currently-not-indexed): What Google's "Discovered - currently not indexed" status means, when it is too early to act, and how to find the cause by template, not URL by URL.
- [SEO Skills by PENRA vs Claude SEO: free or paid?](https://seoskills.click/guides/seo-skills-by-penra-vs-claude-seo): Claude SEO is free and MIT-licensed. SEO Skills by PENRA is paid and closed. Which one fits your setup, checked 1 November 2026.
- [Claude SEO alternatives (2026), by reason for leaving](https://seoskills.click/guides/claude-seo-alternatives): Free and paid alternatives to the Claude SEO skill, sorted by why you would leave it. Licences, prices and limits checked 1 November 2026.
- [Can Claude do an SEO audit without Ahrefs or Semrush?](https://seoskills.click/guides/claude-seo-audit-without-ahrefs-semrush): Yes for pages, indexing and Search Console data. No for search volumes and full backlink counts. What to give Claude, checked 1 November 2026.

## Company

- [Legal notice (in French)](https://seoskills.click/fr/mentions-legales): who publishes the site
- [Terms of sale (in French)](https://seoskills.click/fr/conditions): price, delivery by e-mail, no withdrawal once delivered, statutory guarantees
- [Privacy (in French)](https://seoskills.click/fr/confidentialite): what the site and the pack collect